I noticed that Quaker is a little inconsistent with the way they use their logo on cereal boxes. For Corn Bran Crunch (a product that doesn’t sound like it contains a whole lot of Quaker Oats), they couldn’t be more proud of their mascot. A gloriously illustrated image seems to occupy a fourth of the box front for this relatively little known cereal.
Corn Bran Crunch is probably Quaker’s flagship product.
Life Cereal gets a pretty similar treatment on its nicely redesigned box.
However, Capt’n Crunch Crunch Berries seems to have spontaneously
sprung into existence. From the box front it looks as if no cereal company
wants to claim responsibility for this popular and well known product. It’s not
until you look at the very bottom of the nutritional information panel do you
find a tiny one color Quaker logo. I suppose the peace loving Quakers have no
problem letting the Cap’n do their dirty work in the fight against the evil
Soggies, but he shouldn’t look forward to a parade the next time he
sails into home port.
Cereal for Dinner would like to thank the Cap'n for his years of crunch-a-tizing the U.S. of A.
